YouTube Creator Studio: Winter Olympics
The Project
Palette Group produced YouTube's first-ever Creator Studio at the Winter Olympics — the most-watched Winter Games in 12 years. Hosting talent including Kylie Kelce, Laila Edwards, Mikaela Shiffrin, and Madison Chock & Evan Bates, we built the world where sport, culture, and creator storytelling collided on the biggest stage.
Creative development of the Broadcast Studio and on-location content production
The Stats
- Milano Cortina 2026 became the most-watched Winter Olympics in 12 years, averaging 23.5 million viewers — a 96% increase over 2022.
- YouTube recorded its highest-ever daily views for a Winter Olympics during Milano Cortina 2026.
- YouTubers and Podcasters to Swarm Milan Olympics as NBCU Doubles Down on Creator Content - The Hollywood Reporter
Recap Sizzle
Studio Hosts & Guests — YouTube Creator Studio @ Milano Cortina 2026
Kylie Kelce, Jason Kelce, Bowen Yang, Matt Rogers, Tom Daley, Lexi Rivera, Empty Netters, Mikaela Shiffrin, Breezy Johnson, Tara Lipinski, Johnny Weir, Madison Chock, Evan Bates, Max Naumov, Laila Edwards, Kendall Coyne Schofield, Caroline Harvey, Megan Keller, Jason Demers
Credits
Senior Producer:
Angelle Mills-Smith
Executive Producer:
Stefanie Behringer
Producer/Camera Operator:
Maurizio Martorana
Creative Director:
Jody Orsborn
Creative Director, Founder:
Nate Nichols
Art Director:
Andenew Ayele
Spatial Designer:
Gigi Allen
Camera Operator/Tech Producer:
Richard King
Camera Operator/DP:
Oscar Oldershaw
Audio Operator:
Joseph Campbell
PA:
Lorenzo Calvio
Fabrication Partner:
Blackwalnut
Lighting Partner:
The Lighting Design Group
Creative Agency and Production:
Palette Group
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