Broadcast Studio

YouTube Creator Studio: Winter Olympics

The Project

Palette Group produced YouTube's first-ever Creator Studio at the Winter Olympics — the most-watched Winter Games in 12 years. Hosting talent including Kylie Kelce, Laila Edwards, Mikaela Shiffrin, and Madison Chock & Evan Bates, we built the world where sport, culture, and creator storytelling collided on the biggest stage.

Creative development of the Broadcast Studio and on-location content production

The Stats

  • Milano Cortina 2026 became the most-watched Winter Olympics in 12 years, averaging 23.5 million viewers — a 96% increase over 2022.
  • YouTube recorded its highest-ever daily views for a Winter Olympics during Milano Cortina 2026.
  • YouTubers and Podcasters to Swarm Milan Olympics as NBCU Doubles Down on Creator Content - The Hollywood Reporter

Recap Sizzle

Studio Hosts & Guests — YouTube Creator Studio @ Milano Cortina 2026

Kylie Kelce, Jason Kelce, Bowen Yang, Matt Rogers, Tom Daley, Lexi Rivera, Empty Netters, Mikaela Shiffrin, Breezy Johnson, Tara Lipinski, Johnny Weir, Madison Chock, Evan Bates, Max Naumov, Laila Edwards, Kendall Coyne Schofield, Caroline Harvey, Megan Keller, Jason Demers

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Credits

Senior Producer:

Angelle Mills-Smith

Executive Producer:

Stefanie Behringer

Producer/Camera Operator:

Maurizio Martorana

Creative Director:

Jody Orsborn

Creative Director, Founder:

Nate Nichols

Art Director:

Andenew Ayele

Spatial Designer:

Gigi Allen

Camera Operator/Tech Producer:

Richard King

Camera Operator/DP:

Oscar Oldershaw

Audio Operator:

Joseph Campbell

PA:

Lorenzo Calvio

Fabrication Partner:

Blackwalnut

Lighting Partner:

The Lighting Design Group

Creative Agency and Production:

Palette Group

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YouTube Creator Studio: Winter Olympics

Broadcast Studio

The Project

Palette Group produced YouTube's first-ever Creator Studio at the Winter Olympics — the most-watched Winter Games in 12 years. Hosting talent including Kylie Kelce, Laila Edwards, Mikaela Shiffrin, and Madison Chock & Evan Bates, we built the world where sport, culture, and creator storytelling collided on the biggest stage.

Creative development of the Broadcast Studio and on-location content production

The Stats

  • Milano Cortina 2026 became the most-watched Winter Olympics in 12 years, averaging 23.5 million viewers — a 96% increase over 2022.
  • YouTube recorded its highest-ever daily views for a Winter Olympics during Milano Cortina 2026.
  • YouTubers and Podcasters to Swarm Milan Olympics as NBCU Doubles Down on Creator Content - The Hollywood Reporter

Recap Sizzle

Studio Hosts & Guests — YouTube Creator Studio @ Milano Cortina 2026

Kylie Kelce, Jason Kelce, Bowen Yang, Matt Rogers, Tom Daley, Lexi Rivera, Empty Netters, Mikaela Shiffrin, Breezy Johnson, Tara Lipinski, Johnny Weir, Madison Chock, Evan Bates, Max Naumov, Laila Edwards, Kendall Coyne Schofield, Caroline Harvey, Megan Keller, Jason Demers

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