For Clarks’ 2025 back-to-school collection, Palette Group brought the EVO Wallabee to life through a playful, culture-driven short film. Set against the backdrop of an arcade and open city streets, the campaign followed two teenagers—stylish, carefree, and maybe a little in love—as they mobbed through the day in Clarks Wallabees. The narrative celebrated youthful energy, movement, and self-expression, with Clarks EVO as the anchor of their style. By blending cinematic storytelling with authentic cultural moments, the campaign positioned the Wallabee not just as a shoe, but as a symbol of back-to-school confidence and everyday cool.