National Campaign

Foot Locker: Seasonal

The Project

Foot Locker tasked Palette Group to concept their evergreen photography direction. Dubbed, "Seasonal," we developed a "wavy reflective" production design. We designed and fabricated a custom 6' foot, reflective Foot Locker sneaker box. Each product category had different production design and the entire set and be repurposed and colored for all four seasons.

Deliverables

We produced photography and animated stills / gifs for ten product stories.

Jordan Brand Jordan Brand
Seasonal Jordan Brand
Nike Nike
Seasonal Nike
Crocs Crocs
Seasonal Crocs
Seasonal Kids
Seasonal Family
Seasonal Family
Ugg Ugg
Seasonal Ugg slides
Birkenstock Birkenstock
Seasonal Birkenstock
Champion Champion
Seasonal Champion brand
Champion Brand, Birkenstock Champion Brand, Birkenstock
Seasonal Champion Brand

Credits

Art Director, Photographer

Andre Rucker

Production Designer

Marie-Yan

Producer

Steffi Behringer

Creative Director

Nate Nichols

Stylist

Vic Shchepakina

Digi-Tech

Marie Kon

Stylist Assist

Paolo Raymundo

Production Assistant

Dariana Jiron

Photo Assist

Ursula Prinz

Hair & Makeup Stylist

Danielle Gerkens

Hair & Makeup Stylist

Stephanie Paulino

Production Assist

Garrett Larson

CCO

Ayo Jackson

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Foot Locker: Seasonal

National Campaign

The Project

Foot Locker tasked Palette Group to concept their evergreen photography direction. Dubbed, "Seasonal," we developed a "wavy reflective" production design. We designed and fabricated a custom 6' foot, reflective Foot Locker sneaker box. Each product category had different production design and the entire set and be repurposed and colored for all four seasons.

Deliverables

We produced photography and animated stills / gifs for ten product stories.

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