Palette Group partnered with creator urmomashley to host an immersive matcha experience in New York City, bringing together a curated group of digital creators and cultural voices. The event blended lifestyle, wellness, and creativity—giving guests a chance to sip, share, and create content around matcha in a playful, community-driven environment. From thoughtfully designed spaces to interactive tastings, the experience celebrated matcha as more than a beverage: it was a connector of people, culture, and creativity in the heart of the city.