Fitler Club - Membership

Commercial x Branded Content

After spending time researching various tourism marketing opportunities, Visit Philadelphia tapped Skai Blue Media to identify and activate local agency to lead the campaign’s creative and lite digital strategy. Palette Group and Skai Blue Media teamed up to regionally target and activate the growing African American travel market.

Fitler Club is a 75,000 sq ft, social private club in Philadelphia, we developed and produced the commercial spot to garner interest in their membership.

a Palette Group Production

Director: Alex M.

Director of photography, Editor: Danny G.

Stylist: Victoria S.

Hair / Make-up: Bethany B.

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