Fitler Club - Offsite Spot

Commercial x Branded Content

After spending time researching various tourism marketing opportunities, Visit Philadelphia tapped Skai Blue Media to identify and activate local agency to lead the campaign’s creative and lite digital strategy. Palette Group and Skai Blue Media teamed up to regionally target and activate the growing African American travel market.

Fitler Club is a 75,000 sq ft. social private club with an office vertical. Palette Group developed and produced a spot to garner interest in renting office space pre-launch.

Palette Group Production

Producer: Steffi B.

Assistance Director/ Producer: Edem K.

Director of Photography, Editor: Danny G.

Hair / Make-up: Bethany B.

Visual Designer: Liz Barella

Styling: Yoko

Director, Executive Producer: Nate Nichols

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