Branded Content

NETFLIX: The Gray Man x UFC

The Project

For NETFLIX Global release of Feature film THE GRAY MAN; tapped Palette Group to develop and produce a longform scripted Branded content piece. Our challenge was to use the film’s core narrative elements and produce a film that would have its own format, but tie back to the film’s vibe.

The Concept

We developed a “Sierra Class” orientation class lead and taught by UFC Allstars. The film is packed with action-packed sequences from THE GRAY MAN; while Holly and Dustin orient our viewers on 3 Sierra fundamentals. Our UFC fighters work with demonstrators and walk viewers through every move.

Full Length

Trailer

The Gray Man BTS
The Gray Man x UFC Bts
Netflix The Gray Man  UFX
The Gray Man BTS
Netflix The Gray Man - BTS
Netflix The Gray Man x UFC
Netflix The Gray man x UFC BTS
Netflix The Gray Man x UFC BTS
Netflix The Gray Man x UFX BTS
Director: Justin Guo Director: Justin Guo
Netflix The Gray Man BTS - Director

Credits

Producer

Edem Kwakumey

Director

Justin Guo

Assistant Director

Eric Noyd

Production Coordinator

Taylor Price

Cinematographer

Carlo Stigliano

Sound Mixer

Giyan Gonzales

1st AC

Christopher Powers

2nd AC

Chris Siefert

DIT

Kohl Baas

Gaffer

JC Falcon

Gaffer

Ryan Pham

Key Grip

Christian Medina

Swing

Bryan Adams

Swing

Jamon Talbert

Swing

Angel Falcon

HMUA

Jordan Hurst

HMUA

Rickie Angel

Wardrobe Stylist

Katrina Songco

Wardrobe Stylist

MIchelle Allen

COVID Compliance Officer

Jessica Reid

PA

Daniel Bitar

PA

Taylor McCann

BTS Photographer

Margo Moritz

Senior Editor

Carlos Crooks

Assistant Editor

Joah Campbell

Graphics Artist

Jennifer Cheung

Colorist

Michael Gossen

Editing

Wildcard Creative Group

Fighting Consultant

Sherrard

Finishing

Blast.LA

Executive Producer

Steffi Behringer

Creative Director

Nate Nichols

Talent

Holly Holm

Talent

Dustin Poirier

Demonstrator

Ashley Baker

Demonstrator

Jamie Fletcher

Demonstrator

Rachel Garcia

Demonstrator

Liron Wilson

AV Studio Team

Sana Ahmed, Ricky Ringer, Siobhan Mazzoni

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NETFLIX: The Gray Man x UFC

Branded Content

The Project

For NETFLIX Global release of Feature film THE GRAY MAN; tapped Palette Group to develop and produce a longform scripted Branded content piece. Our challenge was to use the film’s core narrative elements and produce a film that would have its own format, but tie back to the film’s vibe.

The Concept

We developed a “Sierra Class” orientation class lead and taught by UFC Allstars. The film is packed with action-packed sequences from THE GRAY MAN; while Holly and Dustin orient our viewers on 3 Sierra fundamentals. Our UFC fighters work with demonstrators and walk viewers through every move.

Full Length

Trailer

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