Film, Campaign

Welcome To Newark

The Project

The Greater Newark Convention and Visitors Bureau tasked Palette Group with developing and producing a National campaign during a Global Pandemic. The key insight in our creative brief was "lead with the heritage and endurance of the community of Newark. We were able to tap the Mayor of Newark, Ras J. Baraka to jump in on an original score composed by local producer Roc Mangen Jr. He was joined by rapper, MoRuf, Violinist Bri Black, and vocalist Janetza. It was a coincidence that Amandla Baraka, the Mayor's daughter was tapped to Direct the final film.

Deployment

The GNCVB’s “Welcome to Newark” destination marketing campaign is intended to be ubiquitous throughout the NYDMA in :15 and :30 versions of the video through broadcast TV, radio, digital, social media, out-of-home, and other advertising platforms. 

Director's Cut

Tourism Cut

30-second cut

Welcome to Newark Welcome to Newark
Welcome to Newark
Welcome to Newark
Welcome To Newark
Welcome To Newark
Welcome to Newark, Chrys
Ironbound District Ironbound District
Welcome to Newark, Ironbound
Cherry Blossoms Cherry Blossoms
Welcome To Newark, Cherry Blossoms
Bri Black Bri Black
Bri Black, Welcome to Newark

Credits

Director

Amandla Baraka

Director Of Photography

Kevin 'GK'​ Frederick

Creative Director

Nate Nichols

Executive Producer

Steffi Behringer

Producer, client side.

Isaiah Little

AC

Jadzia Erskine

2nd Unit, DoP

Bradley Credit

Senior Editor

Hanna Sturwold

Colorist

Patrice D. Bowman

Photographer

Chrys Davis

Photographer, Photo Assistance

Malaika Muindi

Photographer, BTS Shooter

Michael Grant

Line producer

Dre Velarde

Gaffer

Esteban Veras

Key Grip

Avery Bowling

Grip assistance

Jeremy Gutierrez

Wardrobe Stylist

Michael DeVon

HMUA

Sonaya Styles

Production Assistant

Cody T.

Production Assistant

Love

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Welcome To Newark

Film, Campaign

The Project

The Greater Newark Convention and Visitors Bureau tasked Palette Group with developing and producing a National campaign during a Global Pandemic. The key insight in our creative brief was "lead with the heritage and endurance of the community of Newark. We were able to tap the Mayor of Newark, Ras J. Baraka to jump in on an original score composed by local producer Roc Mangen Jr. He was joined by rapper, MoRuf, Violinist Bri Black, and vocalist Janetza. It was a coincidence that Amandla Baraka, the Mayor's daughter was tapped to Direct the final film.

Deployment

The GNCVB’s “Welcome to Newark” destination marketing campaign is intended to be ubiquitous throughout the NYDMA in :15 and :30 versions of the video through broadcast TV, radio, digital, social media, out-of-home, and other advertising platforms. 

Press

Director's Cut

Tourism Cut

30-second cut

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