Palette Group was tasked to creative direct and produce Foot Locker's first Black History Month campaign. The campaign's creative was centered on eight black employees representing the larger POC community internally at Foot Locker. Team members that started on the retail floor and now run vertical's of business to members that tried over and over to get a job, never got it, but persevered and got the marketing job of his dreams. These dynamic humans are the people making history NOW, and inspiring the NEXT up in the footwear and fashion industry.
"In the spirit of Black History Month, we’re highlighting the individuals behind Foot Locker continuously pushing the culture forward. Owning the present and paving the way for the next generation. We got NOW&NEXT"
DP: Cooper Naitove
Cam Ops: Avery Bowling, Reggie LJ
Sound: Mauricio Escamilla
Edit / Color / VFX: Nicolas Padron
Production assist: Sicily Anne
Photographer: Tom Kubik
Photo assist: Larry Pang
Creative Director // Director: Nate Nichols
Styling: Aleksandra Markovic, Mone
Design support: Frank Santos
The campaign is currently live: @Footlocker