Experential

NASCAR: Bubba's Block Party

The Project

Nascar tasked Palette Group with bridging the gap between the Black community and its brand in partnership with Bubba Wallace. Our insight was finding the “Local Groove” in the Richmond VA market. We produced the inaugural “Bubba’s Block Party” with 9 local Black-owned Food truck vendors, and fun-family activities for the local community. The event hit capacity within 3-days of promotion and 2000 guests showed up from the community. The guests turned out and turned up to Wale and other local artists from the region.

Bubba's Block Party 2022 Sizzle

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Credits

Senior Lead Producer

Angelle Mills-Smith

Talent Management

Lola Adesanya

Executive Producer

Steffi Behringer

Creative Strategist

Malik Gadjigo

Lead Designer

Klever Alvarado

Creative Director

Nate Nichols

Talent

Bubba Wallace, DJ Domo, Wale, Rob V, VSU Trojan Explosion

Photography

On Three Photography

Videographer

Adisa Duke

AV Team

Hit Play

Location

Richmond Raceway

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NASCAR: Bubba's Block Party

Experential

The Project

Nascar tasked Palette Group with bridging the gap between the Black community and its brand in partnership with Bubba Wallace. Our insight was finding the “Local Groove” in the Richmond VA market. We produced the inaugural “Bubba’s Block Party” with 9 local Black-owned Food truck vendors, and fun-family activities for the local community. The event hit capacity within 3-days of promotion and 2000 guests showed up from the community. The guests turned out and turned up to Wale and other local artists from the region.

Bubba's Block Party 2022 Sizzle

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