Foot Locker Women: Essentials

Branded Content

Foot Locker Women Essentials platform

Foot Locker Women launched a new platform of Essentials featuring footwear and apparel. We established the brands platform by creating a cohesive, template driven Visual Identity using Product photography and lifestyle photography.


Creative Director: Nate Nichols

Producer: Steffi Behringer

Art Director, Motion designer: Elisa Michelet


Art Direction

Content Tool Kit

Static creative

Motion graphic assets

Influencer pack

Foot Locker Essentials
Foot Locker Essentials
FLW essentials
FLW essentials
FLW Essentials