Film

Philadelphia Flower Show, 2024 Film

The project

Once upon a time, in the heart of Philadelphia, there blossomed an event so grand that it drew garden gnomes out of hiding and enchanted bees into waltzing—The PHS Philadelphia Flower Show. As the nation's most grandiose garden gala and the longest-running botanical bonanza, it was more than a show; it was a vibrant village of verdure celebrating the splendor of sprouts and the fellowship of foliage.

In the whimsical world of 2024, the theme "United by Flowers" unfurled like a petal-perfect tapestry, weaving together a tapestry of tulips, a symphony of succulents, and a coalition of chrysanthemums. This was no mere display of daisies; it was a floral fantasia, a horticultural hullabaloo that sprouted a community as diverse as a wildflower meadow.

The PHS Philadelphia Flower Show became the stage where the world's crème de la crème of garden gurus, floral fanatics, and landscape luminaries showcased their magnum opuses. Each display was a love letter to the earth, a sonnet sung with seeds, a testament to the timeless ties that tether us to Mother Nature’s apron strings.

Philadelphia Flower Show 2024, United by Flowers (Hero Film)

Behind the Scenes

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Credits

Director

Elijah Crawford

Producer

Suliya Gisele

Production Manager

Britney Johnson

Executive Producer

Steffi Behringer

Creative Director

Nate Nichols

Art Director

Zach Miscavage

Director of Photography (DP)

Zach Miscavage

Florist

Vincent Roux

Editor

Taj Rausch

Music

Kaylee Sabatino

Production Coordinator

Sarah Lerner

1st Assistant Director (AD)

Lydia Conne

Behind The Scenes (BTS) Video

Donte Knox

Wardrobe Stylist

Amanda Giordino

Assistant Stylist

Emma Babeck

Hair and Makeup Artist (HMUA)

Han Ly

Sound Mixer

Ben Huang

Grip

Brad Bilger

Gaffer

Zachary Van Heel

1st Assistant Camera (AC)

Paul Henon

Production Assistant

Victoria Wilcox

Production Assistant

Calvin Leon

Colorist

Zach Miscavage

Still Photographer

Audrey Gallagher

Interviewee

Dr. Wilfreta Gourdine Baugh, Abra Lee, Seth Pearsoll, Julianne Ortega

Location

Bok Building

Client

Philadelphia Horticultural Society

Production Company

Palette Group

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Philadelphia Flower Show, 2024 Film

Film

The project

Once upon a time, in the heart of Philadelphia, there blossomed an event so grand that it drew garden gnomes out of hiding and enchanted bees into waltzing—The PHS Philadelphia Flower Show. As the nation's most grandiose garden gala and the longest-running botanical bonanza, it was more than a show; it was a vibrant village of verdure celebrating the splendor of sprouts and the fellowship of foliage.

In the whimsical world of 2024, the theme "United by Flowers" unfurled like a petal-perfect tapestry, weaving together a tapestry of tulips, a symphony of succulents, and a coalition of chrysanthemums. This was no mere display of daisies; it was a floral fantasia, a horticultural hullabaloo that sprouted a community as diverse as a wildflower meadow.

The PHS Philadelphia Flower Show became the stage where the world's crème de la crème of garden gurus, floral fanatics, and landscape luminaries showcased their magnum opuses. Each display was a love letter to the earth, a sonnet sung with seeds, a testament to the timeless ties that tether us to Mother Nature’s apron strings.

Philadelphia Flower Show 2024, United by Flowers (Hero Film)

Behind the Scenes

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