Branded Content Series

Foot Locker: Behind Her Label

The Project

Foot Locker has launched a new national platform to empower the next generation of female designers through product development and inspirational storytelling called Behind Her Label. In the inaugural year, three rising streetwear designers were tapped to create an exclusive capsule collection that highlights their love for basketball and streetwear.

Art Direction Art Direction
Behind Her Label - Visual Center
Hero photography Hero photography
Meet Olivia
Amanda aka Sticky Amanda aka Sticky
Meet Amanda, Sticky
meet shana
Product beauty shot Product beauty shot
Liv Designs

Credits

Art Director

Helena Schlesinger

Photographer

Emily Hlavac Greene

Photo assistant

Ursula Prinz

Producer

Steffi Behringer

Production Design

Vic Schep

Editor

Hanna Sturwold

Director of Photography

James McKenzie

Gaffer

Avery Bowling

Sound Mixer

Mauricio Escamilla

Covid Officers

Cooper Naitove, Sicily Anne

Creative Director // Director

Nate Nichols

Studio

Monaliza Studios

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Foot Locker: Behind Her Label

Branded Content Series

The Project

Foot Locker has launched a new national platform to empower the next generation of female designers through product development and inspirational storytelling called Behind Her Label. In the inaugural year, three rising streetwear designers were tapped to create an exclusive capsule collection that highlights their love for basketball and streetwear.

The Results

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