Our summer shoot with GU captured the quiet energy of the season—soft shadows, city heat, and everyday texture. Shot across Brooklyn, the campaign reflects how summer reshapes familiar streets into something bright, personal, and alive. From slick sidewalks to shifting skies, our nimble production team moved quickly and creatively to catch natural light, authentic moments, and that in-between vibe GU lives in. A study in pace, tone, and mood—crafted with precision and soul.
Steffi Behringer
Nate Nichols
Victoria Shchepakina
Geoffrey Baptiste
Alicia Shi
Nick Sossi Romano
Sergio Giraldo
Harrison Rusk
Benjamin White
Mariya Piltyeva
Talitha Daeng
Carolyn Son
Itzel Redondo
Christina Allen
Sinjun Strom
Paolo Raymundo
Jonathan Bain
Farrah Wohlford
Clara Serena
Leah Kim Thompson
Alicia Shi
Shell’s Loft
GU
Palette Group
Our summer shoot with GU captured the quiet energy of the season—soft shadows, city heat, and everyday texture. Shot across Brooklyn, the campaign reflects how summer reshapes familiar streets into something bright, personal, and alive. From slick sidewalks to shifting skies, our nimble production team moved quickly and creatively to catch natural light, authentic moments, and that in-between vibe GU lives in. A study in pace, tone, and mood—crafted with precision and soul.