GU in Brooklyn: SPRING/SUMMER 2025
The Project
Our summer shoot with GU captured the quiet energy of the season—soft shadows, city heat, and everyday texture. Shot across Brooklyn, the campaign reflects how summer reshapes familiar streets into something bright, personal, and alive. From slick sidewalks to shifting skies, our nimble production team moved quickly and creatively to catch natural light, authentic moments, and that in-between vibe GU lives in. A study in pace, tone, and mood—crafted with precision and soul.
Credits
Executive Producer:
Steffi Behringer
Creative Director:
Nate Nichols
Producer:
Victoria Shchepakina
Art Director/Director:
Geoffrey Baptiste
Photographer:
Alicia Shi
Assistant Director:
Nick Sossi Romano
Digitech:
Sergio Giraldo
Gaffer:
Harrison Rusk
Assistant Photographer:
Benjamin White
Hair & Makeup Artist:
Mariya Piltyeva
Assistant HMUA:
Talitha Daeng
Stylist:
Carolyn Son
Assistant Stylist:
Itzel Redondo
Set Designer:
Christina Allen
Assistant Set Designer:
Sinjun Strom
Production Assistant:
Paolo Raymundo
Production Assistant:
Jonathan Bain
Talent:
Farrah Wohlford
Talent:
Clara Serena
Talent:
Leah Kim Thompson
Photo Retoucher:
Alicia Shi
Locations:
Shell’s Loft
Client:
GU
Production Company:
Palette Group
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