Global Campaign

PUMA: Back to School Kids Classic AW23

The Project

In a dynamic fusion of old-school charm and new-school cool, Palette Group orchestrated PUMA's 'Back to School Classic' campaign at the historic Bok Building in South Philadelphia. Our lens focused on the synergy of heritage and innovation, capturing the campaign's spirit amidst the building's rich narrative. This production not only highlighted PUMA's fresh take on back-to-school essentials but also marked one of the dual pivotal campaigns we crafted, showcasing our expertise in creating compelling visual stories that resonate across generations.

Digital Films

Behind the Scenes

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Credits

Producer

Corri Plunkett

Production Coordinator

Spencer Daniel

Executive Producer

Steffi Behringer

Creative Directors

Camilla Adão, Moe Elgawly, Nate Nichols

Photographer

Alicia Shi

Assistant Director

Joletta Olevich

Video Director

Corri Plunkett

Production Designer

Elizabeth Barrella

DP

Giancarlo Stigliano

Light Director

Adam Hribar

AC

Darby Irrgang

DigiTech

Ed Newton

Photo Assistant

Patrick Graham

Gaffer

Hai Nguyen

Key Grip

Jaymes Hargrove

Art Department Assistant

Jeff Bagg

Production Assistant

Sergio Hugolini

Stylist

Christina Allen

Assistant Stylist

Camilla Rong

HMUA

Jessica Pineda

BTS/Motion

Phil Meyer

Photo Retoucher

Alicia Shi

Editor

Hanna Sturwold, Hustler Editorial

Locations

Building Bok

Production Company

Palette Group

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PUMA: Back to School Kids Classic AW23

Global Campaign

The Project

In a dynamic fusion of old-school charm and new-school cool, Palette Group orchestrated PUMA's 'Back to School Classic' campaign at the historic Bok Building in South Philadelphia. Our lens focused on the synergy of heritage and innovation, capturing the campaign's spirit amidst the building's rich narrative. This production not only highlighted PUMA's fresh take on back-to-school essentials but also marked one of the dual pivotal campaigns we crafted, showcasing our expertise in creating compelling visual stories that resonate across generations.

Digital Films

Behind the Scenes

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