The project

For PUMA’s Back-to-School AW25 campaign, Palette Group was brought on as the full-service production partner to bring a bold, cinematic, and story-forward concept to life. Tasked with elevating the campaign’s visual storytelling, our team transformed the brand’s creative vision into a dynamic narrative that celebrated individuality, self-expression, and the back-to-school energy of Gen Z.

‍

How it happened

Set in the vibrant Brickell neighborhood of Miami, the production was rooted in community and authenticity — shot with local talent, crew, and real locations to honor the culture and textures of the space. We cast dynamic young leads and leaned into a highly visual aesthetic, blending fashion-forward styling with active, movement-led blocking.

‍

Make the first Move

3x as Hard

‍

Gym Class Hero

Let's Make it Happen Hero

Credits

Director:

Omari Chancellor

Art Director:

Saeed Ferguson

Producer:

Jess Thiel

Executive Producer:

Stefanie Behringer

Local Producer / Production Manager:

Christian Hernandez

1st AD:

Adrian Rozas Cristino

2nd AD:

Walter “Wally” Jimenez

Photographer:

Josh Aronson

DigiTech:

Javier Sanchez

Photo Assistant:

Jovanni Ruiz

Photo Assistant:

Nicole Combeau

Photo Assistant:

Oscar Jordan

DP:

Bradley Credit

Steadicam:

Shawn William

1st AC:

Juan Dorado

2nd AC:

Humberto Blanco

Gaffer:

Paco Roman

Key Grip:

Juan Andres Vietto

Best Boy Grip:

Josh Gallagher

Best Boy Electric:

Rafael Gonzalez

Swing:

Alvaro Huerta

Swing:

Pedro Santana

Production Designer:

Gabriel Duque

Set Dresser:

Gabriel Barreto

Set Dresser:

Francisco Alfonzo

Production Assistant:

Nathan Laurel

Production Assistant:

Leonardo Bezara

Production Assistant:

Richi Guerrero

Production Assistant:

Alma Langshaw

Wardrobe Stylist:

Lina Palacios

Wardrobe Assistant:

Camila Rosa

Wardrobe Assistant:

Vicente Alexander Medina

HMUA:

Gina Mancini

HMUA Assistant:

Samantha Saldias

Casting Director:

April Rivera

Child Wrangler:

Jacqui Rowley

Talent:

Michael Adeshina

Talent:

Tomas Otero

Talent:

Brianna Blossom

Talent:

Selene Serra

Talent:

Alina Williams

Talent:

Rhett Morgan

Talent:

Faye Cosette

Talent:

Valentino Serna

Sound Mixer:

Brooks Reid

BTS Photo / Video:

Dereck Arencibia

Photo Retoucher:

Shubham

Production Company:

Palette Group

‍

PUMA: Back to School AW25

National Campaign

The project

For PUMA’s Back-to-School AW25 campaign, Palette Group was brought on as the full-service production partner to bring a bold, cinematic, and story-forward concept to life. Tasked with elevating the campaign’s visual storytelling, our team transformed the brand’s creative vision into a dynamic narrative that celebrated individuality, self-expression, and the back-to-school energy of Gen Z.

‍

How it happened

Set in the vibrant Brickell neighborhood of Miami, the production was rooted in community and authenticity — shot with local talent, crew, and real locations to honor the culture and textures of the space. We cast dynamic young leads and leaned into a highly visual aesthetic, blending fashion-forward styling with active, movement-led blocking.

‍

Make the first Move

3x as Hard

‍

Gym Class Hero

Let's Make it Happen Hero

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