The Objective: Provide an innovative and disruptive brand campaign to drive brand affinity.
The insight: Cozy is the language of quarantine. We have been providing the cozy essentials far longer than 2020 has been keeping us in our homes, hiding. This year we will highlight the new, the classic and the comfort of the cozy lifestyle without sacrificing on any fit.
Art Director, Photographer: Aaron Ricketts
Creative Director: Nate Nichols
Producer: Edem Kwakumey, Steffi Behringer
Associate Producer: Kaela Francesca
Director of Photography: Cooper Naitove
Stylist: Victoria Schep
Production Design: Liz Barella
Art Assistant: Sara Vujasin, Olivia Jones
HMAU: Marina Guidos, Mariel Marino
Covid Compliance: Sicily Laforte
PA: Dariana Jiron, Cody Terrson
Gaffe: Avery Bowling
Swing: Khalid Riley