National Campaign
Footaction: Comfortzone
The Project
The Objective: Provide an innovative and disruptive brand campaign to drive brand affinity.
The insight: Cozy is the language of quarantine. We have been providing the cozy essentials far longer than 2020 has been keeping us in our homes, hiding. This year we will highlight the new, the classic and the comfort of the cozy lifestyle without sacrificing on any fit.
The Results
Coming soon
Art Direction
Stop motion
National Retail Takeover
Credits
Art Director, Photographer
Aaron Ricketts
Creative Director
Nate Nichols
Producer
Edem Kwakumey, Steffi Behringer
Associate Producer
Kaela Francesca
Director of Photography
Cooper Naitove
Stylist
Victoria Schep
Production Design
Liz Barella
Art Assistant
Sara Vujasin, Olivia Jones
HMAU
Marina Guidos, Mariel Marino
Covid Compliance
Sicily Laforte
PA
Dariana Jiron, Cody Terrson
Gaffe
Avery Bowling
Swing
Khalid Riley
