National Campaign

Footaction: Comfortzone

The Project

The Objective: Provide an innovative and disruptive brand campaign to drive brand affinity.

The insight: Cozy is the language of quarantine. We have been providing the cozy essentials far longer than 2020 has been keeping us in our homes, hiding. This year we will highlight the new, the classic and the comfort of the cozy lifestyle without sacrificing on any fit.



The Results

Coming soon

Art Direction

Stop motion

‍

National Retail Takeover

‍

Footaction Comfort Zone
Footaction Comfort Zone
Footaction Comfort Zone 3
Footaction Comfort Zone 4
Footaction Comfort Zone Nike Tech Fleece 1
Footaction Comfort Zone Satin
Footaction Comfort Zone Satin 2
Footaction Comfort Zone Ugg
Footaction Comfort Zone Ugg 2

Credits

Art Director, Photographer

Aaron Ricketts

Creative Director

Nate Nichols

Producer

Edem Kwakumey, Steffi Behringer

Associate Producer

Kaela Francesca

Director of Photography

Cooper Naitove

Stylist

Victoria Schep

Production Design

Liz Barella

Art Assistant

Sara Vujasin, Olivia Jones

HMAU

Marina Guidos, Mariel Marino

Covid Compliance

Sicily Laforte

PA

Dariana Jiron, Cody Terrson

Gaffe

Avery Bowling

Swing

Khalid Riley

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Footaction: Comfortzone

National Campaign

The Project

The Objective: Provide an innovative and disruptive brand campaign to drive brand affinity.

The insight: Cozy is the language of quarantine. We have been providing the cozy essentials far longer than 2020 has been keeping us in our homes, hiding. This year we will highlight the new, the classic and the comfort of the cozy lifestyle without sacrificing on any fit.



The Results

Coming soon

Art Direction

Stop motion

‍

National Retail Takeover

‍

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