Earlier in 2017, Cora successfully piloted a retail program hitting and surpassing pilot benchmark sales goals. The program increased brand equity nationwide and subscription sales; our new objective was to sustain and grow the pilot program’s momentum.
Our team developed an evergreen social strategy and deployment strategy, an overall social art direction and produced a number of photoshoots to transition the digital brand positioning from aspirational to unfiltered, elevated, real and modern.
Social Rebrand / Art Direction:
Fearless Females campaign