PUMA x Squishmallows Campaign
The project
This collection showcased three stylish footwear options alongside cozy hoodies, and matching t-shirt and shorts sets, catering to both kids and adults. Our team’s creative execution highlighted the fusion of Squishmallows’ beloved softness with PUMA’s iconic street fashion, expanding the fan base into the realm of trend-forward apparel. This collaboration not only met the ongoing demand for Squishmallows but also marked a milestone in trendy, pop culture-driven fashion.
Behind the Scenes
Credits
Producer
Corri Plunkett
Production Coordinator
Victoria Shchepakina
Executive Producer
Steffi Behringer
Creative Director
Nate Nichols
Photographer
Alicia Shi
Assistant Director
David Modia
Production Designer
Andrea Anechina
Set Design Assistant
Anibal Llanas
DP/Video Director/Editor
Phil Meyer
1st AC
Enzo Armella
Photo Assistant
David Dominick
DigiTech
Tony Lai
Gaffer
Adam Roback
Production Assistant
Paola Larramendi
Production Assistant
Alexandra Zuazo
Production Assistant
Daniel Pantoja
Wardrobe Stylist
Mila Kastari
Asst Stylist
Jessica Rosales
HMUA
Heather Blaine
BTS/Motion
Phil Meyer
Talent
Manu Manzo, Lovenaille Coco Hoskins, Rachel Jacob, Annabel Clarkson
Photo Retoucher
Alicia Shi
Location Manager
Jamil Gonzalez
Locations
South Pointe Park Miami, FL
Production Company
Palette Group
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