I'm a jack of all trades. So I love working on all different types of projects! So far, I've prioritized saying yes to as many projects as possible and have not really taken the time to figure out "where" I want to go. I think ideally I would like to work with cultural institutions, eco-conscious companies, restaurants, and the music industry working on identities, motion, digital work, and printed matter. But that's an ideal world so I'm definitely cool with the real world projects every now and then!
Partiful is a NY-based company helping bring friends and community together. Their texting and social platform makes planning events easy. The goal was to create an identity that was not too polished but rather fun and flexible. Beginning with their logo, we placed the emphasis on joyful exclamation and scintillation. These became the north star for creating the rest of the brand touch points.
For the launch of their new documentary “The Defiant Ones,” HBO teamed up with Bloomingdale’s to launch an exclusive collaboration for the release with NYC-based artist Ross Riddle. The collab was revealed through 3 custom designed windows at their Midtown store in NYC. Creative Direction: MB / Art Direction: Margie Hunt / Designer: Elisa Michelet
Branding for Adobe's booth at VidCon 2018. We created a cohesive library of graphics and emojis that were used throughout the event experience as printed banners, giveaways, and in their photobooth. To drive people to the booth we also created animated branded stories and stickers for Instagram. Creative Director: MB Art Director: Carla Marin / Designer: Elisa Michelet / Design Associate: Kristen Morizono