Adweek's David Griner deep dives into the nuance and heritage of the many people, places and culture of our Film and Newark.
"For many Americans who’ve spent time on the Eastern Seaboard, Newark, N.J., is often seen as little more than an option on the drop-down list of airport possibilities for visiting New York City.
And while yes, Newark is a major transit hub for sea and air alike, it also boasts centuries of history as one of America’s oldest cities. Settled by Puritans and raided by the British during the American Revolution, Newark is today one of America’s most diverse communities, with a population that’s more than 50% Black.
To celebrate the city’s multifaceted legacy, beloved local hotspots and resilience through decades of economic turmoil, the Greater Newark Convention & Visitors Bureau partnered with Brooklyn-based agency Palette Group to create a longform spot featuring Newark Mayor Ras J. Baraka and a litany of local personalities and destinations."
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